Welcome to Singer Studio.

We turn the expertise of founders, mission-driven startups, and seasoned executives into stories the right people can't ignore.

Behind the work

Hi, I'm Sarah.

For more than 15 years, I've built award-winning shows and franchises at publishers including Morning Brew and VICE.

Now I bring that craft straight to founders and leaders who want to build a public voice, become a known authority in their field, and turn hard-earned experience into real impact.

I bring more than 15 years of editorial leadership at

Why now

Standing out has never been harder.

Whether you're an early stage founder of experienced executive, your audience isn't the mass market. It's a niche, a community, a specific group of people who need to feel like you are speaking directly to them.

Storytelling is how you find them, and storytelling is how they find you. It is how a company or a person becomes the obvious choice inside the community that matters most.

Whether you're a founder building from zero, or an established CEO or executive shaping your next chapter, we work together to build the stories that capture your business and make your perspective impossible to ignore.

How we work

How we can work together.

For founders and startups

You already know what your company is for.

You're a founder building from zero, you already know what your company is for and why you're the one building it.

Our work is conveying that to the world through stories that resonate. We will work to sharpen your narrative until your company's purpose and your founder story complement each other, which ensures your business is highly distinguished from other startups. We hone the tone, voice, messaging and bring it all to life across written editorial (blog and LinkedIn), podcast, video, social, and community platforms.

For CEOs and executives

You've built the credibility. Now build the platform.

You have built the credibility, the relationships, and the stories that would land.

Our work is turning all of that into a meaningful platform: a podcast or video series, a book, a newsletter, LinkedIn content, or speaking engagements that run alongside your daily work and set you up to step into what you are building next.

Our work together

Three different engagement structures.

2 — 4 weeks

Strategy Sprint

We complete a narrative audit, do positioning work, and build a content roadmap your team can execute. Fixed scope.

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1+ months

Launch Partner

Together we build and ship a podcast, show, campaign, or content program end to end, with a measurement framework your team can keep running.

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Ongoing

Embedded Partner

I act as your fractional head of content, executive producer, or storytelling strategist and stay in the work with you week to week.

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