About

About Singer Studio.

A digital content studio led by Sarah Singer.

Meet Sarah

I'm Sarah Singer.

Sarah Singer

I spent 15+ years in journalism and multimedia production, leading teams at Morning Brew, VICE, WaitWhat, Ritual, and Mic.

Within those contexts, I built multimedia departments from the ground up, launched franchises with both editorial and commercial benefit across video, podcast/vodcast, newsletter, and social platforms, led production teams, and adapted strategy and technique to meet the ever-changing digital media landscape.

In 2025, I launched Singer Studio to tap into my superpower and passion of working with mission-driven startups, founders, and generational executives to maximize their impact through storytelling.

I wanted to apply my editorial and production skillsets to amplifying the voices and brands shaping our world for the better. Not by reporting on them, but working with them from the inside, setting them up to reach their desired audience and drive impact.

In practice, this means embedding with founding teams and executives to sharpen their POV and build the content that drives their growth. I combine high-level content strategy work with hands-on production that spans positioning, editorial direction, multi-platform production, and AI-powered content operations.

The path

My background.

SBSinger Ventures LLC 2025 — Present

Founder, Singer Studio

A digital content studio for founders, mission-driven startups, and seasoned executives. Embedded partner across podcast, video, social, and editorial.

Morning Brew

VP of Multimedia

Built and led the audio and video department from the ground up. Drove 1,000 percent year-over-year podcast growth across four shows. Developed franchises including Money With Katie, Founder's Journal, Imposters, and Good Work. Piloted Morning Brew Daily ahead of launch.

Ritual

Chief Content Officer

Built the content strategy that scaled the app from launch to 30,000-plus monthly active users. Created signature audio practices rooted in behavioral health research and partnered with premium creators including Al Roker, Anne Lamott, Kate Bowler, Nedra Tawwab, and Cole Arthur Riley.

VICE

Sr. Director, Innovation Video

Built and led a 10-person team that reinvented VICE's approach to Gen Z storytelling. Grew audience to four million-plus subscribers across TikTok, YouTube Shorts, and Snapchat with platform-native formats.

WaitWhat

Executive Producer

Executive produced Should This Exist? with Caterina Fake. The show became the #1 tech podcast on Apple Podcasts, averaged 250,000-plus downloads per episode, and was nominated for the 2020 Webby Award for Best Tech Podcast.

Mic

Executive Producer, Video 

Launched Mic's visual journalism department and ultimately managed a 40-person video team. Executive produced Walking While Trans, which won a Telly Award, a Deadline Club Award, and a GLAAD Award.