Work

Selected work.

For more than 15 years, I've built award-winning shows and franchises at publishers including Morning Brew and VICE.

Now I bring that craft straight to founders and leaders who want to build a public voice, become a known authority in their field, and turn hard-earned experience into real impact.

01 · Media companies

Established publishers

Founding Multimedia Hire VP of Multimedia

Morning Brew

As the first multimedia hire, I launched, scaled and led the Brew's video, audio, and social media departments (scaled teams to 40+), establishing operations, shaping content strategy and overseeing programming across platforms.

This transformed the Brew from a newsletter to a comprehensive media company.

Podcasts
Founder's Journal
Founder's Journal with Alex Lieberman
The Money with Katie Show
Money With Katie hosted by Katie Gatti Tassin
Imposters
Imposters with Alex Lieberman
Shows on YouTube
Money With Katie
Money With Katie Watch on YouTube →
Imposters
Imposters Watch on YouTube →
Good Work
Good Work Watch on YouTube →
The Morning Brew
The Morning Brew Watch on YouTube →
Social-First Franchise Builder Sr. Director, Innovation Video

VICE

Launched and led a video team of 10+ producers, editors and animators focused on expanding and engaging VICE's Gen Z audience around political, social and cultural topics.

Social-First Vertical Video
The 2020 Youth Voting Project: ImmigrationVICE Originals
Greek Life · Snapchat DiscoverVICE on Snapchat
Native TikTok StorytellingVICE on TikTok
Prestige Digital Video Journalism Executive Producer, Video

Mic

As Executive Producer of Video, I led a 40-person team that produced news, opinion, and enterprise reporting that reached 70M+ monthly viewers. I executive produced Walking While Trans, which won a Telly Award, a Deadline Club Award, and a GLAAD Award.

Featured film
Walking While Trans
Apple's #1 Tech Podcast Executive Producer

WaitWhat

Should This Exist?

I was an Executive Producer at WaitWhat, the production company founded by June Cohen, creator of TED Talks. I produced Should This Exist?, a weekly podcast about emerging technologies hosted by Caterina Fake (co-founder, Flickr). The show became the #1 tech podcast on Apple Podcasts, averaged 250,000+ downloads per episode, and was nominated for the 2020 Webby Award for Best Tech Podcast.

Creator-Driven Daily Practices Chief Content Officer

Ritual

As Chief Content Officer, I built the content strategy that scaled the app from launch to 30K+ monthly active users. I created a signature audio format of 30+ weekly practices that became a core product differentiator, and developed partnerships with 7+ premium creators to co-create content franchises that drove retention and growth.

The product
Ritual app — daily practice
Ritual app — practice player
30K+
monthly active users
4.8★
App Store, 3.5K ratings
30+
weekly practices I created
A living library of practice types
Meditation Prayer Poetry Gratitude The Examen Contemplation Breathwork
Explore the app at ritual.io →
Content franchises
The Secret to Friendship
The Secret to Friendship
Nedra Tawwab
Words to Live By
Words to Live By
Kate Bowler
The Big Questions
The Big Questions
Anne Lamott & Neal Allen
Staying Human
Staying Human
Cole Arthur Riley
Overcoming Self-Loss
Overcoming Self-Loss
Sara Kuburic
02 · Singer Studio

Client engagements.

Thought Leadership Embedded Editorial Partner Founders & Executives

Executive storytelling

I work with founders, CEOs, and executives to sharpen their public voice and build the thought-leadership products that channel it. The work ranges from long-form essays to LinkedIn series to video, audio and speaking engagements that grow a leader's presence and engagement. My role is sharpening ideas and nuanced perspectives, establishing framing that develops their desired brand and persona, and co-creating and distributing the media itself.

01
Long-form essays & op-eds
In partnership with clients, I write nuanced, longer-form thought-leadership pieces that get picked up by publications and think tanks, generate media inbounds, and lift LinkedIn reach.
02
Ongoing LinkedIn presence & audience growth
Produce a steady cadence of first-person analytical and reflective posts in the client's voice to increase reach, engagement and attract the right followers.
03
Authentic multimedia storytelling (podcast & video)
Turn a client's thinking and network into a podcast or video series that also serves as business development.
04
Voice, framing & cross-channel strategy
Capture and sharpen a client's ideas, establish the framing and persona that define their brand, and connect essays, posts, podcasts, and speaking into a coherent narrative.
Owned Channels Editorial Strategy Brand & Customer Content

Company content

I build out a company's owned channels with editorial that blends brand and customer voices to drive traffic and build authority.

How I Built a 7-Figure Aesthetics Business
Offcall · Customer content How I Built a 7-Figure Aesthetics Business A physician profile and entrepreneurship story. Read on Offcall →
The Hidden Financial Benefits of HSAs
Offcall · Company content The Hidden Financial Benefits of HSAs Financial education for high-earning physicians. Read on Offcall →
A Proven Approach to Leadership Development in the Age of AI
Medley · Executive voice A Proven Approach to Leadership Development in the Age of AI The science behind research-based group coaching. Read on Medley →
Why Group Coaching Is the Key to Organizational Transformation in 2026
Medley · Company content Why Group Coaching Is the Key to Organizational Transformation in 2026 The CEO and Head of Coaching on the future of leadership development. Read on Medley →